2nd International Conference Of Creativity and Innovation
Pontifical Catholic University of Campinas Rod. D. Pedro I, km 136 Pq. das Universidades, Campinas, São Paulo, BrazilInnovation is a term commonly used today by professionals from most different areas, indicating the need to seek new forms of survival and competition in a globalized world. However, there is little understanding of what is innovation. Is this term different from creativity? Is the presence of creativity necessary to reach innovation? Does innovation involve […]